Sweet Georgia Blues Move Ahead With New Campaign

The promotion and education of Georgia blueberries by the Georgia Blueberry Commission continues to move full-steam ahead as the third-largest producing state of blueberries is poised to grow even further in 2012.

With an exciting new marketing campaign that includes representation by Southern Living cookbook author and chef, Rebecca Lang, as well as a relationship with a widely-followed Georgia-based blogger, Denise Sawyer, at www.wholesomemommy.com — the Georgia Blueberry Commission is aggressively moving forward with their 2011-2012 marketing program. Anxious to keep meeting the high-demand of blueberries among trade and consumer audiences, the Commission is ready to make more of a mark for “Sweet Georgia Blues” than ever before.

Georgia boasts more than 14,000 acres of blueberries, has the longest season (from April through July), and is consistently putting out a high-quality product.

“With roughly 400 blueberry growers in the state of Georgia, we keep putting out an extremely good product. We are in high-demand and while the records report that we have 14,000 acres planted, we in the industry think it’s more like 20,000-22,000 acres actually in the dirt,” said commission chairman, Joe Cornelius, Jr. “We feel we have yet to see our full potential.”

 

from TheShelbyReport.com - October 26, 2011